Why Is Vine Multimedia different?

Other than having the best talent on the planet, and believing that we can change the world? Lots of reasons...

Vine is a Social Business

But not like you think.

Yes, we are social, as in “friendly.” And yes, we are social, as in “social media.” But those are separate issues.

The model of a Social Business is based on the nobel-prize winning work of Muhammad Yunus. Following that model, Vine Multimedia is committed to making the world a better place by working with businesses that provide positive social value and then by investing all company profit back into programs that make an impact… The same way your marketing campaign will.

Muhammad Yunus

Muhammad Yunus, Nobel Laureate

Social business is a cause-driven business. In a social business, the investors/owners can gradually recoup the money invested, but cannot take any dividend beyond that point. Purpose of the investment is purely to achieve one or more social objectives through the operation of the company, no personal gain is desired by the investors. The company must cover all costs and make profit, at the same time achieve the social objective, such as, healthcare for the poor, housing for the poor, financial services for the poor, nutrition for malnourished children, providing safe drinking water, introducing renewable energy, etc. in a business way.

The impact of the business on people or environment, rather the amount of profit made in a given period measures the success of social business. Sustainability of the company indicates that it is running as a business. The objective of the company is to achieve social goal/s.

Here are the 7 principles of a social business, as outlined by Muhammad Yunus:

  • Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization
  • Financial and economic sustainability
  • Investors get back their investment amount only; no dividend is given beyond investment money
  • When investment amount is paid back, company profit stays with the company for expansion and improvement
  • Environmentally conscious
  • Workforce gets market wage with better working conditions
  • Do it with joy

If you are interested in making the world a better place by joining the Vine team, check us out here.


If you have an interesting challenge to solve, let us know!