If you aren't testing, it isn't marketing

Many people confuse marketing & promotion. It's one thing to talk about your business, it's another to know how well it's working...

Your crazy idea might just work.

How do we know if an idea is a good one? We try it. Generating and testing ideas creates results you can visibly see. Split testing, multi-variate testing (taguchi method) can dramatically improve the ROI of your marketing dollars.

 

If you have an interesting challenge to solve, let us know!