All search engines have a way to determine what websites, or web pages, should be listed on the first page of a search. In google’s case, the action of getting your website on the first page of a google search is called PageRank. Google uses a cast linking structure as an indicator of an individual page’s value. AKA – if there is a link form Page “A” to Page “B: then google looks at that link as a vote for Page “B” by Page “A”. Plus it will also look at the value of the page that makes the vote.
For example, if Page “A” has a lot of votes then itself, then it’s vote for Page “B” will mean more to Page “B” than a vote coming from a page that has no votes. As your PageRank increases in the google search engines and remains there, your website, will be viewed as more and more valuable to Google over time.
The key to all this is what google refers to as keywords. Google uses sophisticated matching techniques to find pages that are important and relevant to what the keywords that people are looking for.
For Example: If I am searching for Winnipeg Web Design or Winnipeg Online Marketing, I want to find the pages that are most relevant to those topics. If I’m searching for Winnipeg Carpenter then I want to find websites that are relevant to those topics.
These are some of the reasons that it is important to have your website designed to optimize your online marketing efforts. Your business will grow because of it.
Happy Web Designing and Online Marketing!!!!!