Posts Tagged ‘Search Engines’

Winnipeg Web Design and Online Marketing – What is Google’s PageRank?

Friday, August 7th, 2009

All search engines have a way to determine what websites, or web pages, should be listed on the first page of a search. In google’s case, the action of getting your website on the first page of a google search is called PageRank. Google uses a cast linking structure as an indicator of an individual page’s value. AKA – if there is a link form Page “A” to Page “B: then google looks at that link as a vote for Page “B” by Page “A”. Plus it will also look at the value of the page that makes the vote.

For example, if Page “A” has a lot of votes then itself, then it’s vote for Page “B” will mean more to Page “B” than a vote coming from a page that has no votes. As your PageRank increases in the google search engines and remains there, your website, will be viewed as more and more valuable to Google over time.

The key to all this is what google refers to as keywords. Google uses sophisticated matching techniques to find pages that are important and relevant to what the keywords that people are looking for.

For Example: If I am searching for Winnipeg Web Design or Winnipeg Online Marketing, I want to find the pages that are most relevant to those topics. If I’m searching for Winnipeg Carpenter then I want to find websites that are relevant to those topics.

These are some of the reasons that it is important to have your website designed to optimize your online marketing efforts. Your business will grow because of it.

Happy Web Designing and Online Marketing!!!!!

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Winnipeg Web Design and Online Marketing – SAQ – How do I get my Website Found?

Monday, August 3rd, 2009

There is a common misconception out there that states that the most important part of a website is to make sure a website “looks nice” to the viewer. When some of our clients first come to us they want to talk all about design and we always make sure we make it very clear that a “A pretty website is nice to have but what is the point of a pretty website if no one is going to see it. What this means is that when we talk to our clients about building a website we work with them to develop a “full circle” plan that will achieve the results they want.

When it comes to getting a site found, you need to have a marketing plan in place. It can be an online plan, an offline plan or a combination of the two. Here is a brief description of the options and few tips for each:

Offline: Uses traditional forms of advertising and word of mouth

  • Choose a simple and/or familiar domain name
  • Use a “.com” if possible (it is the most common)
  • Make your website the focal point of your marketing efforts – Have all brochures, flyers, etc. point people to the website)

Online:

  • Uses all or a combination of SEO (search engine optimization), PPC (pay-per-click) and social networking

SEO: Search Engine Optimization

  • Uses video, article writing, keyword linking and press releases to drive your site up the page rankings in the search engines – the higher the ranking the more traffic you will get.

PPC: Pay-Per-Click

  • This is paid advertising online and uses keywords, which allows you to find your niche market online

Social Networking:

  • Building a contact list through media sites like youtube.com, facebook.com, twitter.com and digg.com

It is vitally important to have a complete plan to make sure your website gets seen so that you can get the results you need from your website. We can ensure that you get the website you want AND make sure it gets found. Sign-up for a FREE consultation at www.vinemultimedia.com.

Until next time – HAPPY WEB DESIGNING AND MARKETING!!!!!!

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