All search engines have a way to determine what websites, or web pages, should be listed on the first page of a search. In google’s case, the action of getting your website on the first page of a google search is called PageRank. Google uses a cast linking structure as an indicator of an individual page’s value. AKA – if there is a link form Page “A” to Page “B: then google looks at that link as a vote for Page “B” by Page “A”. Plus it will also look at the value of the page that makes the vote.
For example, if Page “A” has a lot of votes then itself, then it’s vote for Page “B” will mean more to Page “B” than a vote coming from a page that has no votes. As your PageRank increases in the google search engines and remains there, your website, will be viewed as more and more valuable to Google over time.
The key to all this is what google refers to as keywords. Google uses sophisticated matching techniques to find pages that are important and relevant to what the keywords that people are looking for.
For Example: If I am searching for Winnipeg Web Design or Winnipeg Online Marketing, I want to find the pages that are most relevant to those topics. If I’m searching for Winnipeg Carpenter then I want to find websites that are relevant to those topics.
These are some of the reasons that it is important to have your website designed to optimize your online marketing efforts. Your business will grow because of it.
It is not very often that we build a website where our clients don’t want to make changes from time to time, or in some cases, day to day therefore one of the important aspects of our web design and online marketing service is educating our clients on the options they have to update their websites.
The simple explanation of this is that our clients have two options
You can do it yourself using out state of the art technology that is as easy as using Word
We can do it for you. Prior to launching your site we would agree whether the best option for your needs would be a monthly rate or a per hour basis.
Which option you choose will be completely dependent on the amount of changes you believe you are going to have to make in order to achieve your business goals. If you’re going to need to be making a lot of changes then it would be more convenient to do them yourself or have an employee do them for you. If not, then it would probably be more economical to do them yourself.
We’ll work with you to make sure that you know your options and help you choose the option that will help you reach your business goals sooner than later.
One of the many should ask questions that we advise people to ask us or who ever they are working with for the website development is – How can a website reduce my workload?
We tell people to ask this because, no matter what business you are in, an effectively built website should be able to reduce your workload because it provides a 24-7 “home” for information that your clients/customers want. Whether you are a plumber, toy store owner or an accounting firm, your website will be the “home” for all sorts of information and news that your customers are interested in.
Here are a few examples of the leverage that your website will provide:
Any information (static info or “news”) will be readily available to your clients at all times. You will spend less time explaining a change in policy, or promoting a new item because you can simply refer people to your site.
Your products can be available for purchase 24-7, and their purchases will not require any employees, or yourself, to complete.
Any forms or applications that your clients need on a regular basis will be available to your clients 24-7. Your employees will no longer have to spend time making form copies, organizing form storage and/or physically getting the form for your clients. They can simply refer your clients to your website.
These are just a few examples of how your website will reduce your workload. In order to have a website that achieves all of your business and personal needs, contact us today, your Winnipeg web design and online marketing specialists, for a free consultation.
This sounds like a pretty simple question but for those that are new to building websites and online marketing, learning the terminology can sometimes be an overwhelming task. Especially when life is busy and learning new things takes time. Site Maintenance is simply the work completed to properly upkeep your site and make sure that it is functional. This service can be automated (by letting us do it for you) or you can use our software to make the changes yourself.