Posts Tagged ‘Marketing Business’

Winnipeg Web Design and Online Marketing – What is Google’s PageRank?

Friday, August 7th, 2009

All search engines have a way to determine what websites, or web pages, should be listed on the first page of a search. In google’s case, the action of getting your website on the first page of a google search is called PageRank. Google uses a cast linking structure as an indicator of an individual page’s value. AKA – if there is a link form Page “A” to Page “B: then google looks at that link as a vote for Page “B” by Page “A”. Plus it will also look at the value of the page that makes the vote.

For example, if Page “A” has a lot of votes then itself, then it’s vote for Page “B” will mean more to Page “B” than a vote coming from a page that has no votes. As your PageRank increases in the google search engines and remains there, your website, will be viewed as more and more valuable to Google over time.

The key to all this is what google refers to as keywords. Google uses sophisticated matching techniques to find pages that are important and relevant to what the keywords that people are looking for.

For Example: If I am searching for Winnipeg Web Design or Winnipeg Online Marketing, I want to find the pages that are most relevant to those topics. If I’m searching for Winnipeg Carpenter then I want to find websites that are relevant to those topics.

These are some of the reasons that it is important to have your website designed to optimize your online marketing efforts. Your business will grow because of it.

Happy Web Designing and Online Marketing!!!!!

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A Common Question – Why Do I Need A Website?

Tuesday, July 28th, 2009

Winnipeg Web Design and SEO Marketing: There are a lot of people that have asked us in the past about why they need a website. These people generally have a “traditional” type business and they have a hard time seeing the value that a website could bring to their business, especially, if their business is doing well without it.

In most of these cases, it is simply a matter of us finding out a little more about their marketing strategies, business operations and the business in general to determine exactly how a website can help these people grow their business with very little additional cost.

How a website could help your business
1. Leverage – Traditional businesses can use their website as a leverage tool. For example – if you ran an accounting firm, you could have all the forms that your clients need to fill out on your website which would accomplish 2 things for your business
a. Your employees could focus on more important things rather than be searching for forms for your clients
b. Your customers would be able to access these forms from the comfort of their own home and on their own schedule – creating a better client experience

2. Marketing/Lead Generation – Through simple and extremely low cost marketing of your website, a traditional business owner can have a consistent flow of new, ready-to-purchase leads.
3. Customer Interaction and Retention – A website will keep your customers engaged with what your business is doing. It allows customers to become, or stay, familiar with you and your products/services on regular basis. It’s almost like you can build a level of trust with your clients/customers without talking to them in person.

Of course, we could go on and on about how a website can help your business but that would be counter-productive. The important thing to understand is that, the Internet is here to stay and as time passes, it is only going to become more and more prevalent in our society. Therefore, if you can learn how to use it to your advantage right now, you’ll gain an advantage over your competitors.

Until next time, Happy Web Designing!!!!!

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